{"id":7911,"date":"2022-08-10T10:00:00","date_gmt":"2022-08-10T01:00:00","guid":{"rendered":"https:\/\/www.kagoya.jp\/howto\/?p=7911"},"modified":"2023-07-19T11:01:29","modified_gmt":"2023-07-19T02:01:29","slug":"ga4","status":"publish","type":"post","link":"https:\/\/www.kagoya.jp\/howto\/rentalserver\/webtrend\/ga4\/","title":{"rendered":"\u3010\u521d\u5fc3\u8005\u3082\u308f\u304b\u308b\u3011GA4\u3068\u306f\uff1f\u65e7GA\u3068\u306e\u9055\u3044\u3068\u300c\u4eca\u300d\u3059\u3079\u304d\u3053\u3068\uff08\u5c0e\u5165\u30fb\u8a2d\u5b9a\uff09"},"content":{"rendered":"\n<p>GA4\u3068\u306f\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u306e\u7565\u3067\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6700\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3059\u3002<strong><span class=\"kh-marker-blue\">\u73fe\u5728\u4f7f\u308f\u308c\u3066\u3044\u308b\u65e7GA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f2023\u5e747\u67081\u65e5\u3067\u8a08\u6e2c\u304c\u7d42\u4e86\u3057\u3066\u3057\u307e\u3046\u305f\u3081\u3001GA4\u3078\u306e\u5207\u308a\u66ff\u3048\u304c\u5fc5\u8981<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65e7GA\u3068\u306e\u4e3b\u306a\u9055\u3044\u306b\u52a0\u3048\u3066\u3001<strong><span class=\"kh-marker-blue\">\u300c\u3044\u3064\u307e\u3067\u306b\u5c0e\u5165\u3059\u3079\u304d\u304b\u300d\u300c\u3069\u3046\u3084\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u306e\u304b\u300d\u300c\u4eca\u306e\u3046\u3061\u306b\u3059\u3079\u304d\u3053\u3068\u306f\u4f55\u304b\u300d<\/span><\/strong>\u3092\u521d\u5fc3\u8005\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_catch.jpg\" alt=\"GA4\u306e\u8a2d\u5b9a\" class=\"wp-image-7918\" srcset=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_catch.jpg 1000w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_catch-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">GA4\u3068\u306f<\/h2>\n\n\n\n<p>GA4\u306f\u6b63\u5f0f\u540d\u79f0\u3092\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u3068\u3044\u3044\u30012020\u5e7410\u6708\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u307e\u3057\u305f\u3002 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class=\"wp-block-heading\">\u65e7GA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u4f7f\u308f\u308c\u3066\u304d\u305fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u300c\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u300d\u3068\u3044\u3046\u540d\u524d\u3067\u30012012\u5e74\u306b\u767a\u8868\u30012014\u5e74\u306b\u6b63\u5f0f\u7248\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30d1\u30bd\u30b3\u30f3\u30b5\u30a4\u30c8\u3068\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u306a\u3069\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u5e83\u304c\u3063\u3066\u3044\u305f\u5f53\u6642\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u6a5f\u80fd\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u3057\u304f\u751f\u307e\u308c\u305fGA4\u306f\u3001\u305d\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u4ee5\u4e0b\u306e\u70b9\u3067\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"kh-box\"><div class=\"kh-box__content\">\n<ul class=\"wp-block-list\">\n<li>\u30a6\u30a7\u30d6\u3068\u30a2\u30d7\u30ea\u3092\u6a2a\u65ad\u7684\u306b\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/li>\n\n\n\n<li>Google\u306e\u6a5f\u68b0\u5b66\u7fd2\u3092\u5229\u7528\u3057\u305f\u4e88\u6e2c\u6a5f\u80fd\u306e\u8ffd\u52a0<\/li>\n\n\n\n<li>BigOuery\u3078\u306e\u30c7\u30fc\u30bf\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u304c\u7121\u511f\u306b<\/li>\n\n\n\n<li>GDPR\uff08EU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff09\u3084CCPA\uff08\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\uff09\u306b\u3082\u6e96\u62e0<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>GA4\u306f\u3001<strong><span class=\"kh-marker-blue\">\u540c\u3058\u4eba\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u306e\u4e21\u65b9\u3092\u8a2a\u554f\u3057\u305f\u6642\u306b\u300c\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u3057\u3066\u8a8d\u8b58<\/span><\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a2\u30d7\u30ea\u5229\u7528\u304c\u5e83\u304c\u308b\u73fe\u4ee3\u306b\u5408\u3063\u305f\u884c\u52d5\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fGoogle\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3092\u4f7f\u3063\u305f\u300c\u4e88\u6e2c\u6307\u6a19\u300d\u304c\u63d0\u4f9b\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3082\u5927\u304d\u306a\u5909\u5316\u3067\u3059\u3002\u904e\u53bb28\u65e5\u4ee5\u5185\u306b\u64cd\u4f5c\u3092\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u300d\u3084\u300c\u4e88\u6e2c\u53ce\u76ca\u300d\u304cGA4\u5185\u3067\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65e7GA\u3068GA4\u306f\u4f75\u7528\u3082\u53ef\u80fd<\/h3>\n\n\n\n<p>\u306a\u305c\u306a\u3089\u6b21\u306e\u7ae0\u3067\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3068\u3068\u3082\u306b\u7d39\u4ecb\u3057\u3066\u3044\u308b\u901a\u308a\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u8a08\u6e2c\u7d42\u4e86\u304c\u6c7a\u307e\u3063\u3066\u304a\u308a\u3001GA4\u3078\u306e<a href=\"#now\"><span style=\"text-decoration: underline;\">\u79fb\u884c\u3092\u6e96\u5099<\/span><\/a>\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<strong><span 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class=\"kh-box__content\">\n<p>GA4\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5168\u3066\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a08\u6e2c\u3057\u307e\u3059\u3002\u307e\u305f\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u3044\u3046\u65b0\u305f\u306a\u6982\u5ff5\u3092\u5c0e\u5165\u3055\u308c\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u4f7f\u308f\u308c\u3066\u3044\u305f\u6307\u6a19\u306e\u4e00\u90e8\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5909\u66f4\u30fb\u5ec3\u6b62\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PV\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u30a4\u30d9\u30f3\u30c8\u3001E\u30b3\u30de\u30fc\u30b9\u2192\u5168\u3066\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3044\u3046\u6307\u6a19\u306b<\/li>\n\n\n\n<li>\u76f4\u5e30\u7387\u3001\u96e2\u8131\u7387\u2192\u5ec3\u6b62\uff08\u203b\u76f4\u5e30\u3084\u96e2\u8131\u304c\u5c11\u306a\u3051\u308c\u3070\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u304f\u306a\u308b\u305f\u3081\u3001\u3053\u308c\u304c\u76f4\u5e30\u3084\u96e2\u8131\u3068\u3044\u3063\u305f\u6307\u6a19\u306e\u4ee3\u308f\u308a\u306b\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u307e\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306b\u3064\u3044\u3066\u306f\u5b9a\u7fa9\u304c\u5909\u308f\u308b\u305f\u3081\u3001GA4\u3067\u8a08\u6e2c\u3059\u308b\u3068\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3088\u308a\u6570\u5024\u304c\u5c11\u306a\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u4eca\u3042\u308b\u6307\u6a19\u30fb\u6570\u5024\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3001GA4\u3092\u5c0e\u5165\u3057\u3066\u66ab\u304f\u3057\u305f\u3089\u3001\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068GA4\u3067\u6307\u6a19\u30fb\u6570\u5024\u3092\u6bd4\u8f03\u3057\u3066\u304a\u304f\u3068\u5b89\u5fc3\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"now\">GA4\u306e\u5c0e\u5165\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3068\u300c\u4eca\u300d\u3059\u3079\u304d\u3053\u3068<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_1-1024x267.png\" alt=\"GA4\u306e\u5c0e\u5165\" class=\"wp-image-7912\" srcset=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_1-1024x267.png 1024w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_1-300x78.png 300w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_1.png 1240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u65e7GA\u306f2023\u5e747\u67081\u65e5\u306b\u8a08\u6e2c\u505c\u6b62<\/h3>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u4f7f\u308f\u308c\u3066\u304d\u305f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u30012023\u5e747\u67081\u65e5\u306b\u8a08\u6e2c\u3092\u505c\u6b62\u3059\u308b\u3053\u3068\u304c\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002\u305d\u308c\u4ee5\u964d\u306e\u30c7\u30fc\u30bf\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u898b\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002 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class=\"wp-block-heading\">2023\u5e74\u4e2d\u306b\u65e7GA\u306e\u30c7\u30fc\u30bf\u30a8\u30af\u30b9\u30dd\u30fc\u30c8<\/h3>\n\n\n\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u8a08\u6e2c\u3057\u305f\u3053\u308c\u307e\u3067\u306e\u30c7\u30fc\u30bf\u306f\u3001\u300c2023\u5e747\u67081\u65e5\u306b\u8a08\u6e2c\u3092\u505c\u6b62\u3057\u3066\u304b\u30896\u304b\u6708\u9593\u306f\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u3067\u3042\u308b\u300d\u3068\u767a\u8868\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u305d\u308c\u4ee5\u964d\u306f\u3001\u30c7\u30fc\u30bf\u304c\u95b2\u89a7\u3067\u304d\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002 \u305d\u306e\u305f\u30812023\u5e747\u67081\u65e5\u306b\u8a08\u6e2c\u3092\u7d42\u4e86\u3057\u305f\u3089\u3001\u65e9\u3081\u306b\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u305d\u3046\u3059\u308c\u30702024\u5e74\u4ee5\u964d\u306b\u300c\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u305f\u3044\u300d\u3068\u601d\u3063\u305f\u6642\u306b\u3082\u95b2\u89a7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GA4\u306e\u5c0e\u5165\u65b9\u6cd5\u3068\u521d\u671f\u8a2d\u5b9a<\/h2>\n\n\n\n<p>\u5f93\u6765\u306eGA\u3067\u3042\u308b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u65e2\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001GA4\u306e\u5c0e\u5165\u306f\u305d\u308c\u307b\u3069\u5927\u5909\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u521d\u5fc3\u8005\u3067\u3082\u3001\u753b\u9762\u306e\u6307\u793a\u306b\u5f93\u3046\u3060\u3051\u3067\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u3001\u3059\u3067\u306b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u3044\u308b\u524d\u63d0\u3067\u3001GA4\u306e\u5c0e\u5165\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u306a\u304a\u3001GA4\u306f\u73fe\u5728\u3082\u6a5f\u80fd\u3084\u30e1\u30cb\u30e5\u30fc\u306e\u8ffd\u52a0\u304c\u7d9a\u3044\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u8a2d\u5b9a\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u3088\u3063\u3066\u306f\u753b\u9762\u304c\u591a\u5c11\u7570\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2460\u300c\u8a2d\u5b9a\u300d\u304b\u3089\u300cGA4\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u300d\u3092\u958b\u304f<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_2-1024x573.png\" alt=\"GA4\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\" class=\"wp-image-7913\" srcset=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_2-1024x573.png 1024w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_2-300x168.png 300w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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srcset=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_3-1024x576.png 1024w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_3-300x169.png 300w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>GA4\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u4e0a\u56f3\u306e\u3088\u3046\u306a\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u300c\u65b0\u3057\u3044 Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u300d\u306e\u30a8\u30ea\u30a2\u306b\u3042\u308b\u9752\u3044\u300c\u306f\u3058\u3081\u306b\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2462\u3000\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u30bf\u30b0\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p>\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u3068\u30bf\u30b0\u306e\u8a2d\u5b9a\u304c\u3001GA4\u5c0e\u5165\u306e\u6700\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002 <br>\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u5fc5\u8981\u306a\u64cd\u4f5c\u306f\u3001 \u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\uff08gtag.js\uff09\u3068\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u3069\u3061\u3089\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u306b\u3088\u3063\u3066\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\uff08gtag.js\uff09\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_4-1024x581.jpg\" alt=\"\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\" class=\"wp-image-7915\" srcset=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_4-1024x581.jpg 1024w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_4-300x170.jpg 300w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u3053\u308c\u3067\u30d7\u30ed\u30d1\u30c6\u30a3\u4f5c\u6210\u3068\u30bf\u30b0\u306e\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3057\u307e\u3059\u3002\u65e2\u5b58\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u5229\u7528\u3057\u3066\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408<\/h4>\n\n\n\n<p>\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u4f5c\u6210\u6642\u306b\u300c\u65e2\u5b58\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u6709\u52b9\u306b\u3057\u307e\u3059\u300d\u3068\u3044\u3046\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306f\u51fa\u73fe\u3057\u307e\u305b\u3093\u3002\u305d\u306e\u307e\u307e\u53f3\u4e0b\u306e\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u4f5c\u6210\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p> \u305d\u306e\u5f8c\u3001\u30bf\u30b0\u3092\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"kh-box\"><div class=\"kh-box__content\">\n<p><strong>1.GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u300c\u6e2c\u5b9aID\u300d\u3092\u78ba\u8a8d\u3059\u308b<\/strong><\/p>\n\n\n\n<p>\u3000\u3000\uff0dGA4\u306e\u300c\u7ba1\u7406\u300d\u304b\u3089\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u958b\u304f<\/p>\n\n\n\n<p>\u3000\u3000\uff0d\u5f53\u8a72\u3059\u308b\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u3073\u3001\u300cG-\u300d\u304b\u3089\u59cb\u307e\u308b\u300c\u6e2c\u5b9aID\u300d\u3092\u30e1\u30e2\u3057\u3066\u304a\u304f<\/p>\n\n\n\n<p><strong>2. \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067GTM\u30bf\u30b0\u30fb\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u6210<\/strong><\/p>\n\n\n\n<p>\u3000\u3000\uff0d\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u958b\u304d\u3001\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u30bf\u30b0\u300d\u3092\u9078\u629e<\/p>\n\n\n\n<p>\u3000\u3000\uff0d\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u53f3\u4e0a\u306e\u300c\u65b0\u898f\u300d\u3092\u30af\u30ea\u30c3\u30af<\/p>\n\n\n\n<p>\u3000\u3000\uff0d\u300c\u30bf\u30b0\u300d\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u306e\u8a2d\u5b9a\u753b\u9762\u3067\u30bf\u30b0\u306b\u540d\u524d\u3092\u4ed8\u3051\u308b<\/p>\n\n\n\n<p>\u3000\u3000\uff0d\u300c\u30bf\u30b0\u306e\u8a2d\u5b9a\u300d\u3067\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9:GA4\u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3057\u300c\u6e2c\u5b9aID\u300d\u3092\u5165\u529b<\/p>\n\n\n\n<p>\u3000\u3000\uff0d\u300c\u30c8\u30ea\u30ac\u30fc\u8a2d\u5b9a\u300d\u3067\u306f\u521d\u671f\u5316\uff08Initialization\uff09\u3092\u9078\u629e\u3059\u308b <\/p>\n\n\n\n<p><strong>3. \u30bf\u30b0\u3092\u4fdd\u5b58\u3057\u3001\u53f3\u4e0a\u306e\u300c\u516c\u958b\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u7d42\u4e86<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u6700\u521d\u306b\u6e08\u307e\u305b\u308b\u3079\u304d\u521d\u671f\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u30bf\u30b0\u306e\u8a2d\u5b9a\u304c\u7d42\u308f\u308c\u3070\u5c0e\u5165\u306f\u5b8c\u4e86\u3067\u3059\u304c\u3001\u9069\u5207\u306b\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u3057\u4fdd\u5b58\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e2\u3064\u306e\u521d\u671f\u8a2d\u5b9a\u3082\u6e08\u307e\u305b\u3066\u3057\u307e\u3046\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306e\u79fb\u884c\u3068\u78ba\u8a8d<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_5-1024x634.jpg\" alt=\"GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\" class=\"wp-image-7916\" srcset=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_5-1024x634.jpg 1024w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_5-300x186.jpg 300w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_5.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>GA4\u3067\u8a08\u6e2c\u3057\u305f\u30c7\u30fc\u30bf\u3092\u304d\u3061\u3093\u3068\u5206\u6790\u30fb\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>GA4\u306b\u306f\u300c\u76ee\u6a19\u79fb\u884c\u30c4\u30fc\u30eb\u300d\u304c\u7528\u610f\u3055\u308c\u3066\u304a\u308a\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u4f7f\u3063\u3066\u3044\u305f\u307b\u307c\u5168\u3066\u306e\u300c\u5230\u9054\u30da\u30fc\u30b8\u300d\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u306e\u76ee\u6a19\u3092\u81ea\u52d5\u3067\u79fb\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002GA4\u306e\u300c\u7ba1\u7406\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u300d\u306e\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u300d\u304b\u3089\u300c\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089\u30a4\u30f3\u30dd\u30fc\u30c8\u300d\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u76ee\u6a19\u79fb\u884c\u30c4\u30fc\u30eb\u3082\u5b8c\u74a7\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3001\u30c4\u30fc\u30eb\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u5f8c\u306f\u3001\u6b63\u3057\u304f\u79fb\u884c\u3067\u304d\u3066\u3044\u308b\u304bGA4\u4e0a\u3067\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u4fdd\u5b58\u671f\u9593\u309214\u304b\u6708\u306b\u5909\u66f4<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_6-1024x568.png\" alt=\"GA4\u3067\u306e\u904e\u53bb\u306e\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\" class=\"wp-image-7917\" srcset=\"https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_6-1024x568.png 1024w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_6-300x167.png 300w, https:\/\/www.kagoya.jp\/howto\/wp-content\/uploads\/20220803a_6.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>GA4\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u3067\u306e\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58\u671f\u9593\u304c\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u30672\u304b\u6708\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u69d8\u3005\u306a\u5206\u6790\u3092\u884c\u3046\u4e0a\u3067\u306f\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58\u671f\u9593\u304c\u9577\u3044\u65b9\u304c\u4fbf\u5229\u306a\u306e\u3067\u3001\u3082\u3046\u4e00\u3064\u306e\u9078\u629e\u80a2\u3067\u3042\u308b14\u304b\u6708\u306b\u5909\u66f4\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p> GA4\u306e\u300c\u7ba1\u7406\u300d\u304b\u3089\u300c\u30c7\u30fc\u30bf\u4fdd\u6301\u300d\u3092\u9078\u3073\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u300d\u306e\u671f\u9593\u30922\u304b\u6708\u304b\u308914\u304b\u6708\u306b\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9752\u3044\u300c\u4fdd\u5b58\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u305f\u3089\u5909\u66f4\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GA4\u5c0e\u5165\u306e\u6ce8\u610f\u70b9\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p>\u5f93\u6765\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u8a08\u6e2c\u3092\u7d42\u4e86\u3057\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u3053\u308c\u3092\u4f7f\u3044\u7d9a\u3051\u308b\u3068\u3044\u3046\u9078\u629e\u80a2\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u5c0e\u5165\u5f8c\u306b\u300c\u60f3\u5b9a\u3068\u9055\u3063\u3066\u56f0\u3063\u305f\u300d\u300c\u3046\u3063\u304b\u308a\u3057\u3066\u3044\u305f\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u306a\u3044\u3088\u3046\u3001GA4\u3092\u5c0e\u5165\u3059\u308b\u306b\u5f53\u305f\u3063\u3066\u306e\u6ce8\u610f\u70b9\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u306e\u5f15\u7d99\u304e\u3084\u4e00\u5bfe\u4e00\u3067\u306e\u6bd4\u8f03\u306f\u3067\u304d\u306a\u3044<\/h3>\n\n\n\n<p>\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30fc\u30bf\u3092GA4\u306b\u5f15\u304d\u7d99\u3050\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u70b9\u3067\u3059\u3002GA4\u306e\u753b\u9762\u3092\u958b\u3044\u305f\u6642\u306b\u898b\u3089\u308c\u308b\u306e\u306f\u3001GA4\u5c0e\u5165\u5f8c\u306e\u6570\u5b57\u306e\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong><span class=\"kh-marker-blue\">\u4ee5\u524d\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3057\u305f\u3044\u5834\u5408\u306f\u3001GA4\u3068\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u305d\u308c\u305e\u308c\u304b\u3089\u6570\u5b57\u3092\u62bd\u51fa\u3059\u308b\u5fc5\u8981<\/span><\/strong>\u304c\u3042\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p> \u307e\u305f\u6bd4\u8f03\u3059\u308b\u3068\u3044\u3063\u3066\u3082\u3001GA4\u3067\u306f\u4e00\u90e8\u306e\u6307\u6a19\u306f\u5ec3\u6b62\u3055\u308c\u3066\u304a\u308a\u3001\u307e\u305f\u540c\u3058\u540d\u524d\u306e\u6307\u6a19\u3067\u3082\u5b9a\u7fa9\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u305f\u3081\u4e00\u5bfe\u4e00\u3067\u306e\u6bd4\u8f03\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d1\u65e5\u3082\u65e9\u304fGA4\u3092\u5c0e\u5165\u3057\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u4f75\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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